araripe@araripe.com.br | +55 (24) 2103-2200 

araripe@araripe.com.br | +55 (24) 2103-2200 

Technology and franchise contracts

The National Institute of Industrial Property (INPI) recently published Ordinances/INPI/PR No. 26/2023 and No. 27/2023, bringing important changes to the procedures for registering Industrial Property and franchising contracts. The new rules, the result of deliberations held in December 2022, aim to simplify and streamline the processes for registering and recording contracts, boosting innovation and the […]

PICRIGHTS process

When producing content on the Internet, it is necessary to think about various legal factors so that third party rights are not infringed, especially with regard to Copyright. It is imperative to identify, for example, in the image used, the origin of the publication, as well as the type of license of use, checking if […]

Maicon dos Anjos Muniz

In 2021, Maicon joined the CCEE (Centro de Integração Empresa-Escola) program, working as a controller at a pioneering company in the soccer club business. Since then Maicon took computer courses at his training school perfecting his experience with computers. At the beginning of 2024, he joined ARARIPE as an Information Technology trainee, assisting the department, […]

Valentina Carvalho Fiat

Valentina began her professional career in 2021 as an intern at the Petrópolis Public Defender’s Office of the 1st Family Court. Committed to academic excellence and constant improvement, Valentina invested in her education by successfully completing the “Computer Science for Lawyers” course at the renowned Harvard University, as well as the Legal English course taught […]

Deborah Blak

Deborah Blak started her career in 2021, when she became an intern, working in the Health Law area at the Public Defender’s Office in the state of Rio de Janeiro. Dedicated to academic life and with an interest in the area of Intellectual Property, Deborah had several professional experiences in the field of Law, including […]

Barbie: The power of a famous trademark

    Barbie, the most anticipated movie of the year and with the biggest pre-sale of all time from Warner in Brazil, premieres today, July 20.    The trademark was launched by the toy company Mattel in 1959 and, since then, it has been an icon of the toy industry for decades. Its longevity in […]

Thaina Santos Souza

Thaina initiated her activities at ARARIPE in mid-2023 as Marketing Assistant, helping the Department to carry out excellence work both institutionally and in attracting new clients. Since 2019, Thaina has been taking several courses in the Marketing area, such as the Digital Marketing Course and the Branding and Leads Specialization Course, both offered by the […]

Adriana Maia Figueiredo

Adriana started her career at ARARIPE in 2023, after having worked for 09 years in the Credit and Collection Area in a law firm specialized in Mass Banking Litigation. In addition to having legal training, he chose to pursue specialization in the Technology area, completing, in 2022, a Postgraduate Degree in Business Intelligence And Analytics […]

Christian Louboutin: The protection of the red soles in Brazil

The French brand Christian Louboutin applied for protection for the famous red sole of its shoes in Brazil back in 2009, when there were no regulations for so-called “position marks” in the country. In 2021, with the Brazilian Patent and Trademark Office (BPTO) Administrative Rule n. 37, this type of registration was allowed, which is […]

Rebeca Monnerat Mauricio Xavier

Rebeca Xavier began her professional career in 2005, working as an intern at the Instituto de Previdência e Assistência Social dos Servidores Públicos Municipais, where she acquired her skills in customer service and administrative functions. Over the years, he has improved his knowledge within the field of marketing and advertising, acquiring a clinical eye for […]