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In the European Union (EU), slogans can be registered as word marks, as long as they are distinctive and capable of identifying a company’s goods or services. Protection follows Regulation (EU) 2017/1001, which establishes the rules for registering trademarks in the EU. In the United States, registering a slogan
A crucial step for protecting slogans is to establish its precedence, to avoid disputes over its creation date. Therefore, the following strategies can be adopted: Filing a trademark application: Apply to register the slogan as a trademark before the Brazilian Patent and Trademark Office (BPTO). Even if the application
Have you ever thought about protecting your company slogan? That phrase that you love so much and that represents your brand? Slogans such as “If it’s Bayer, it’s good”, “Just do it” and “Red Bull gives you wings” are directly associated with the Bayer, Nike and Red Bull brands, respectively.
On September 3, 2024, the rules applicable to patent applications, certificates of addition and divisional patent applications were formally organized, i.e. those that have been divided due to a strategy for their protection in isolation or a need pointed out by the examiner. This regulation, which was previously separated into
The National Institute of Industrial Property (INPI) recently published Ordinances/INPI/PR No. 26/2023 and No. 27/2023, bringing important changes to the procedures for registering Industrial Property and franchising contracts. The new rules, the result of deliberations held in December 2022, aim to simplify and streamline the processes for registering and recording
When producing content on the Internet, it is necessary to think about various legal factors so that third party rights are not infringed, especially with regard to Copyright. It is imperative to identify, for example, in the image used, the origin of the publication, as well as the type of
Barbie, the most anticipated movie of the year and with the biggest pre-sale of all time from Warner in Brazil, premieres today, July 20. The trademark was launched by the toy company Mattel in 1959 and, since then, it has been an icon of the toy industry for decades.
The French brand Christian Louboutin applied for protection for the famous red sole of its shoes in Brazil back in 2009, when there were no regulations for so-called “position marks” in the country. In 2021, with the Brazilian Patent and Trademark Office (BPTO) Administrative Rule n. 37, this type of
The first case of the new coronavirus in Brazil was confirmed in February 26, 2020, in Sao Paulo[1]. Our country since then has had to adapt to what is referred to as “a new normal”. Given this new globe scenario, new consumer needs and habits took place. These needs and
Prior to the 1996, the Industrial Property Law (from now on, referred to as LPI), pharmaceutical products were excluded from patent protection in our country. In April of 1997, under the above-mentioned law, chemical pharmaceutical inventions and transgenic microorganisms came under the protection of this law. There followed a heated
Among the most deserved critics of the Brazilian Patent and Trademark Office (BPTO) was its long-lasting and extreme backlog in the examination of both patent and trademark applications. Several reasons could be listed for such a chaotic situation, varying from lack of the government´s political interest in solving the matter
The specialized media has highlighted NFTs. The non-Fungible Tokens are part of an abstract concept in the world of Internet. These tokens have gone viral due to their high sales value. This concept, however, began to be developed more than a decade ago through the use of blockchain technology. This
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