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Technology and franchise agreements

The Brazilian Patent and Trademark Office (BPTO) recently published Ordinances/INPI/PR No. 26/2023 and No. 27/2023, bringing important changes to the procedures for registration and recordal of Industrial Property and franchise agreements.   The new rules, result of deliberations held in December 2022, aim to simplify and streamline the processes of registration of contracts, boosting innovation […]

Christian Louboutin: The protection of the red soles in Brazil

The French brand Christian Louboutin applied for protection for the famous red sole of its shoes in Brazil back in 2009, when there were no regulations for so-called “position marks” in the country. In 2021, with the Brazilian Patent and Trademark Office (BPTO) Administrative Rule n. 37, this type of registration was allowed, which is […]

The importance of a Prior Registry Search of a Trademark

Before delving into the theme of this article, it is important to highlight that Brazilian Law demands that a request for trademark be filed with the legally competent institution known as The National Institute of Industrial Property (INPI) in order to be granted a registered trademark. Thus, the first to file the of trademark application […]